A CO-OPERATIVE OF DIY RETAILERS
You can call us on 01785 825 910
Advertising & P.R.
Mica's main aim is to enable its members to take pride in the fact that your advertising is widely regarded as the best in the business.
Our range of promotional brochures contain the best offers from the biggest suppliers, displayed in only the highest quality possible. It is supported by instore PoS, Social Media tie in's and e-commerce click & collect products which can link direct to your Mica member website.
Innovative campaigns keep the advertising fresh month after month, drawing new customers and returning old customers back each time.
Product Selection
All promotional products are chosen by members via a committee or submitting suggestions, giving you, as a Mica member, a great degree of control over many aspects of your advertising. Take a look at the previews to the right to see the different kinds of leaflets on offer.
Local Press
Developing a good relationship with your local press is the best way to get free publicity for your store. Mica has no end of experience when dealing with the press, so if you're stumped when it comes to a press release, as a member you can give us a shout for assistance. We'll work with you to get the right outcome and raise your profile within the local community.
Full Hardware Leaflet
Full leaflet has all core categories, both DIY and Hardware.
8 Page Expanded Leaflet
Large leaflet with a broader range of products on offer.
DIY Specialist Leaflet
Focuses on DIY products alone, resulting in a more compact leaflet.
Tools Leaflet
A seasonal edition of the DIY leaflet, solely featuring tools.
Leaflet Choices
Back Page Front Page
Point of Sale
Point of Sale covers many materials with Mica and is a valuable resource when it comes to associating your store with the promotional leaflets. Promotioal posters covering the best deals each month are available in a variety of sizes, as are different styles of price tickets, for shelf edging, and talkers, great for window displays. The examples to the left show our promotional posters and also specially branded pricetags and shelf edging tags to make each month's promotion go that extra mile.
Bespoke Overprints
Whichever promotional leaflet you choose to go with, it will come with a free of charge, personalised overprint on the cover. The bespoke sections feature your store details, contact information, additional services and Mica branding to associate your store with a trusted name. See the examples to the left.